Year 2016 Scope of Outdoor Advertising in Dubai : TBI Media
Does Billboard advertising still stand as a better alternative to promote your brand? The answer is “Yes”. Recent reports reveal that the OOH advertising sector of Dubai exhibits a remarkable 14% growth in the year-2014. One of the main reasons for this tremendous growth is that the captivating outdoor advertising ideas not only make people wonder but also persuade them to buy. Most of the purchasing decisions are made when people are away from home.
Apart from this, revolutionary digital technologies are now make media agencies able to create innovative and creative boards. The agencies have also walked out of their traditional ways and are inclined towards creating unique marketing and advertising strategies. With digital revolutions, OOH advertising in Dubai has made a massive comeback.
Current and Future scenario of OOH
Year 2016 has a great future ahead for Outdoor Advertising in Dubai as industry trends state that digital media investments for the year "2014 was between US $150 million and $200m in the U.A.E." It shows a remarkable growth of 25 to 30 percent in the last 3 years. OOH proved an effective channel especially for real estate sectors, commerce industry, entertainment industry, which are mainly responsible for the rapid growth of outdoor advertising. Airlines, manufacturing, oil industry, banking are some important sectors which can bring a boom in OOH advertising.
Look out 7 best reasons why do we need Outdoor advertising:
- Experts say that, in Dubai, on an average 71% of the people look at the billboards and out of them 72% viewers occasionally shop on the way. The statics create a large scope in OOH advertising.
- In this advertising age, billboards have become an effective and popular medium to convey a powerful message and educate your viewers at the same time. Thereby you can create brand awareness and build credibility.
- Outdoor advertising board reach out to the masses. These demographic broads are positioned at the vantage point that attract attention of the several people of different age groups and stimulates recall as well.
- Billboards serve continuous presence – 24 hours and 7 days a week which is able to provide constant attention to the respective product advertisement. That’s why it is called as the most sustainable medium of advertising.
- Out-of-home advertising helps to create a multiplier effect by which you can improve the return on investments. Repeated exposure boosts company’s brand and stimulates recall by remembering frequently.
- While applying integrated advertising campaign, out-of-home advertisements improves return on investment.
- Outdoor advertising increases the life of advertisement. It offers an amazing opportunity to be at the top of the mind of consumers as they are usually at decision making modes outdoors.
