Where Should Be Billboard Placed for Getting Wide Visibility to the Brand?

Placement of billboard advertising is one of the most important aspects while conducting the successful billboard campaign. It is a quite exciting and intimidating task at the same time. When it comes to billboard advertising in Dubai, there is a large scope for getting best billboard locations to promote the brand. The key location of billboard influence who views it. Hence, billboards have been in demand from decades to promote the products and services. Billboards are placed on crowded streets and no one walk and drive with the closed eyes. It means, people cannot avoid billboards.

Have a look at some of the best locations that provide wide visibility to the brand.

Place billboards near schools: If you want to promote a brand for younger crowd so it is better to place a billboard near a school to hit the target people. If the product is for primary school students then advertisers would not get benefit if the billboard is placed near universities or colleges. So, placing a billboard in the key places ensures you to get wide exposure.

Bus terminals and train stations: These places get more ongoing traffic that’s why many advertisers want to display their advertisements on such important places. But you have to book these places early to display advertisements as there may be a long waiting list. These locations are good when you are conducting an ad campaign for the product which are meant for the masses. It is better to go for leading media agency in Dubai as they have a lease of key billboard locations of Dubai. They offer very cost-effective packages to the advertisers.

Place a billboard near office buildings: If you want to promote a product that is the best for office workers, then posting billboards near office buildings ensure you to get valuable exposure to the brand. Strategic location and creative artwork will add value to your product and services. These locations are good for advertising luxury items, jobs portals, investments plans and insurance policies.

Hotels and other commercial sectors: Billboards near hotels and commercial sectors contain the huge potential to achieve great brand recognition. These premier locations are good for traditional and digital billboards. That’s why such places work for various forms of advertising campaign. You can see here many billboards, so there is a need to create eye- catching advertisements to grab people’s attention.

Place a billboard on Highway: This is the most sought after location for placing billboard advertisements. Highways and streets offer a great opportunity to achieve the brand recall. Choose the right location as per the product specifications and services.

Important Things to be Considered for Getting The Best Outcome From OOH Advertisements

The revolutionary techniques in outdoor advertising have drawn massive changes in designing outdoor ads and planning ad campaigns as well. OOH has huge potential to drive massive outcome for brand owners. The new trends of OOH advertising give wide exposure to the brand for a long time. However, there are some fields that outdoor advertising companies in Dubai should work for outstanding results. This helps not only to enhance the relevancy of the outdoor advertising campaigns but also achieve the effective brand recall for longer period.

• Collect data and make better use of it: Consumers expect better services. They do not want to compromise with the quality of products and services. So, while planning outdoor ad campaigns, advertisers need to interact with target customers through social media sites. Twitter and Facebook are good platforms to know about the personal tastes and preferences of target groups and current trends as well. Plan outdoor campaign according to these trends. It means whether you create billboards, lamp posts and other forms of advertising, advertising agencies in Dubai must focus to create ideas, designs and messages related to these trends. 

• Promote OOH as a new shop window: Project billboard advertising as a new shop window. Create good advertisements by which people can get the idea of the product. Also, advertisers should create appealing advertisements in order to make them memorable. So, whenever they hit the store they are inspired to buy the particular product. Experts say that more than 70% of the people view billboards while travelling. Create attractive and alluring messages that trigger the minds of the consumers. So, they can encourage to buy the particular product.

• Make a strategy for better use of location: Choose a strategic location so people can easily view billboards. Apart from this, placements of billboards are also an important factor. Experts say that place a billboard not too high off the ground and not too close to the ground. Boards that are far from the road can be harder to read as they are not placed on the immediate line of vision. Look out for obstacles like trees, poles, buildings and wires to provide wide view. 

• Focus on commercial and social benefits as well: Billboards are a valuable part of advertising campaigns. But they should use not only for commercial benefits but also for creating social sense. This helps to create goodwill in the society about the particular business. People do not just purchase a product but also its corporate values as well. So, while designing billboard advertisements create positive and inspiring messages to create an influential brand image.