How an Effective Outdoor Advertising Strategy Can Lift Your 

Sales

Outdoor advertising is one of the oldest and the most successful ways of grabbing customer attention without being too intrusive. Be it massive billboards on E-routes (highways) or small bright messages on lamp posts, outdoor advertising has the capability to influence the larger number of audience who are going out of their houses.

Let’s take an example of Dubai, a rapidly growing country where six E-routes pass through, hundreds of D-routes connect to each other and almost 455,000 people commute through metro on daily basis. This makes it a lovely ride to the marketers and gives them huge opportunity to reach targeted customers through outdoor advertising in Dubai. The good thing about billboard marketing and lamppost advertising is that it doesn’t force the customers to see the advertisement as well as not to leave their important work. Not only this, but OOH advertising is also considered as the most memorable media after television.

Source: Outdoor Media Center, "The Customer Journey", 2012

Here are some tips on how to make your outdoor advertising successful in countries like Dubai:

1. Thoughtfully select the active advertising space for your target audience. For example - If you are selling goods for kids and students, it is good to post your ads at the place near to a school or college or in residential area.
2. Put your message effectively in just 5 to 7 words. Touch your audience’s life and emotions in a few words say 5 or 7, not more than that. On a highway or a busy road it is hard for travellers to read more than that in a glance. Even on a red light, they would not like to read more than that.
3. Call-to-action is good but not always necessary. Sometimes it is good to let your audience go curious for what your ad is all about. Many of the successful advertising agencies in Dubai are doing so.
4. Research and take help of a good media agency. There is no shame in accepting if you are not a good outdoor marketer; you might be good at other things necessary for your business. Thus, you can take help of a professional media agency in Dubai, like TBI media and boost the performance of your outdoor advertising efforts.

People comment and complain about outdoor promotions as a traditional method of advertising. But it has learned ways to showcase a drastic face-lift. There are amazing innovations made by outdoor marketers to let you enjoy measurable profits through out-of-home advertisements. Dubai is a luxurious land and there are many visitors too. So, putting up your ads outdoors is sure to reach out to a great audience and fetch you alluring sales figures.