Outdoor advertising acts like a bridge between the brand and consumers. OOH mediums offer a great platform to entrepreneurs to connect with the people for a long time. They are cheaper than television. There is a large scope to exhibit creativity through billboards and their strategic positions catch attention of the commuters. Top professionals from media agencies in Dubai say that the effective outdoor ad campaigns enhance the sales of the product so diligent planning and creative strategies should be there for outstanding performance.
Outdoor advertising in Dubai offers a large scope to entrepreneurs to market their product on a large-scale. Dubai is not only known for its sandy beaches, amazing skyline, luxury malls, ultramodern architecture, a lively nightlife scene and oil industry but also a growing wedding, medical tourism and retail industries. You can expand your business with the help of various mediums of OOH. Every medium of OOH has different specifications and can be utilized as per the marketing objectives. The only important thing is that the concept and the design of the advertisement should be attractive and appealing. Here are the different ways of outdoor advertising and their advantages.
Billboard: It is the oldest but still an effective outdoor medium of advertising. Billboards are placed on highways and other busiest places of the city. They offer 24 hours exposure to the brand. The attractive images, appealing messages and proper placement of the boards make people to view the brand message and keep in mind for a long time. Advanced technology makes possible to deliver cost-effective billboards in a less time.
Lamp Post: Lamp post advertising is also the traditional medium and the modified form of posters. It ensures the good visibility in high-traffic and prime areas. The main feature of the lamppost is that the advertisers can target the desired geographical location and specific audiences. New techniques make lamppost durable so that they can sustain in any weather.
Airport and mall advertising: The newest platforms offer great level of exposure to the brands. These mediums are selected on the basis of target group and sales objectives. Strategically located advertisements reaches to the masses. These mediums help to build brand loyalty and also maintain brand dominance in the market.
Taxi and bus advertising: Advertisement on Taxies and buses are also viewed at a large scale. People who hire a taxi or go by bus, they are made aware about the brand. These advertisements also catch the attention of commuters.
Outdoor advertising in Dubai offers a large scope to entrepreneurs to market their product on a large-scale. Dubai is not only known for its sandy beaches, amazing skyline, luxury malls, ultramodern architecture, a lively nightlife scene and oil industry but also a growing wedding, medical tourism and retail industries. You can expand your business with the help of various mediums of OOH. Every medium of OOH has different specifications and can be utilized as per the marketing objectives. The only important thing is that the concept and the design of the advertisement should be attractive and appealing. Here are the different ways of outdoor advertising and their advantages.
Billboard: It is the oldest but still an effective outdoor medium of advertising. Billboards are placed on highways and other busiest places of the city. They offer 24 hours exposure to the brand. The attractive images, appealing messages and proper placement of the boards make people to view the brand message and keep in mind for a long time. Advanced technology makes possible to deliver cost-effective billboards in a less time.
Lamp Post: Lamp post advertising is also the traditional medium and the modified form of posters. It ensures the good visibility in high-traffic and prime areas. The main feature of the lamppost is that the advertisers can target the desired geographical location and specific audiences. New techniques make lamppost durable so that they can sustain in any weather.
Airport and mall advertising: The newest platforms offer great level of exposure to the brands. These mediums are selected on the basis of target group and sales objectives. Strategically located advertisements reaches to the masses. These mediums help to build brand loyalty and also maintain brand dominance in the market.
Taxi and bus advertising: Advertisement on Taxies and buses are also viewed at a large scale. People who hire a taxi or go by bus, they are made aware about the brand. These advertisements also catch the attention of commuters.
