3 Vital Factors for Designing Great Billboards

Designing creative billboards is a vital part of every outdoor advertising campaign. This is because they have been effective in reaching out the brand message to the target people. Professionals from outdoor advertising agency in Dubai say that although the billboard is a traditional medium but it has withstood the test of time. Billboard signs have a great impact on consumers but only thoughtfully created ads make the mark. Here are three important factors that help you to create an impactful billboard. 

Be creative: Billboards are seen everywhere. A new survey tells that average people see hundreds of billboards every day. So, if you want to get noticed and remembered for a long time, you need to create an interesting ad that makes people turn their head back again to see your advertisement. So, apply certain designing components like to give billboards an unconventional shape, create out of the box ideas to promote the message and strategic positioning of billboards. This type of practice helps you to grab the attention of commuters.   

Keep message simple: The designing and the structure of the billboard can be complex but it is extremely important that the message should be easy to understand. However, in the name of simplicity, it is not acceptable to create a generous or bore message. It should be appealing and thought-provoking, so it can be remembered for a long time and succeed in inspiring people to buy the same product. Simple messages on billboards which are placed alongside the highways can be quickly read and understood while driving.

Find the right location: The popularity of billboard advertising in Dubai has led to creating several prime billboard locations for promoting brands. Whether your design is creative and message is powerful, but if the billboard is placed at a wrong location, the impact of the advertisement would be less. So, if you want to make your investment worth, you need to be cautious while selecting proper locations for billboards.

How to Optimize the Return on the Outdoor Advertising Investment?

As traditional media struggles, outdoor media still continues to make a mark in the world of advertising. One of the main reasons behind the popularity of OOH media is that it ensures you to boost the product sales in the market. All OOH mediums, especially billboards offer greater visibility to the brand.

In Dubai, advertisers mostly prefer billboards as the streets of this city offer many attractive locations that provide easy visibility to passersby. That’s why Billboard advertising in Dubai plays an important role in the growth of a business. Professionals from outdoor advertising media in Dubai apply the following tactics to promote a brand.

Create plan in advance: Take at least 2 or 3 weeks to create a plan of the outdoor campaign. Planning a campaign in a less time cannot help you to achieve the marketing target. So, make sure that you have enough time to implement ideas.

Choose key locations: Right positioning of billboards helps you to catch the attention of the commuters. So, it is necessary to consider the following factors while finding locations:

• You should obtain legal permission for the construction of new billboards
• The street where you want to place a billboard should have high traffic density. This ensures you that the advertisement is seen by many commuters
• The rent of the location should be reasonable
• Remove all hurdles in order to offer a clear view of the advertisement.

Apart from billboards, there are other effective mediums of OOH which help you to make the most of your investment:

Lamp Post: Lamp post advertising in Dubai offers tremendous benefits to the advertisers. It is one of the most inexpensive ways to advertise the product. Small and medium companies prefer this medium as it is the most cost-effective. The biggest benefit of lamp post advertising is that it offers repeated views to commuters so they can easily remember the brand name. They are made of high-quality materials which enable them to sustain the extreme climate of Dubai.

Transit advertising signs: This is also an effective way to grab the attention of people. Signs on the bus stops, railway stations and subways help your message to reach the people in a powerful way. Attractive colors and images are the key factors that make them effective advertising mediums.

Taxi advertising: Whenever people hire a taxi, they see advertisements. Not only for riders, but also people who walk by taxis can have a look at the advertisement.